Hi Craft approached The Robot Klan to work on the rebrand, freshen up the overall look and feel of the brand, then roll out the brand with it’s fresh new face.
The new Hi Craft logo is a simpler, modern version of the original design. Cleaner fonts, stronger colours and a bold icon allow the brand to move forward with purpose.
Icons Icons Icons
A suite of icons has been created for the new Hi Craft brand. These icons have been created in a range of Hi Craft core colours, and applied across all areas of the brand, in a range of media. They allow for clear, concise information and directions.
Brand Statement (above)
A digital copy of the new brand statement has been developed. Sent out to all staff, customers and suppliers, this statement is a strong representation of the new brand.
The evolution of a family brand
The client’s customers and suppliers have been receptive to the new branding – embracing it along with the updated brand ethos and proposition.